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Affiliate Program Management: Leadership vs. Management - By Geno Prussakov

Started by Shawn Collins · 9 months ago

One of the major problems in affiliate program management is that many affiliate managers think of themselves as being merely that – affiliate managers.

Management, by definition, entails organizing a structure to accomplish the plan. Affiliate managers’ classic roles are those of recruiting, planning, optimizing, organizing, directing and ... Continue reading »

2 comments

  • Affordable SEO Services

    7 months ago

    Great debate on Leadership vs. Management and tons of perspectives. I've covered many in my blog on the topic over the years. My own model looks how people approach 'risk', the upsides and downsides respectively.
    reply
  • Geno Prussakov

    7 months ago

    To clarify the applicability of Kotter's 5 levels (heart, mindfulness, communication, courage, and character) in affiliate marketing:

    (1) Unlike in traditional management - which is prone to the boss-employee emotional distance - affiliate leadership should allow room for emotional connectedness (heart). (2) Unlike other managers who tend to portray themselves as the experts, affiliate managers/leaders should have an open mind (mindfulness). (3) While management is concerned about talking, leadership believes in improvement through listening (communication). (4) When management is often about conformity, leadership is all about nonconformity (courage). (5) Manager’s approach epitomizes insight into organization, whereas leaders practice insight into self (character).
    reply

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