FeedFront - Latest Comments in General

Re: Ad Networks, Vertical Ad Networks, and Affiliate Networks by Peter Figueredo

MediaTrust — Sun, 15 Jun 2008 20:03:39 -0000

Peter
great post and insight. I could not agree more. i think some one needs to write a post called "die network die". not only are there to many network. but the word network alone needs to evolve with innovation. network seems so one dimensional in comparison to where the world of media advertising and technology is heading. We are moving into the world of open modular platforms that are agnostic , 3 dimensional and highly scalable.

Our new systems that we have been building for the last 2 years are all integrated into a performance marketing platform. the network will be a layer on the platform. we are going to move away from our Advaliant affiliate marketing division being called a affiliate network.

Re: Ad Networks, Vertical Ad Networks, and Affiliate Networks by Peter Figueredo

Peter Figueredo — Wed, 04 Jun 2008 15:30:28 -0000

Thanks for posting this comment Shawn and thanks for the opportunity to be a part of FeedFront Issue #1

The "never required" note was referring to publishers, not advertisers. None of the major affiliate technology platforms (CJ, LinkShare, Performics, ShareASale, etc) require publisher exclusivity.

However, It is true that LinkShare still requires exclusivity of its advertisers.

I tried to make this clear by seperating the sections by value to publishers and value to advertisers but i see that I could have done a better job.

Thanks for the feedback

Re: Ad Networks, Vertical Ad Networks, and Affiliate Networks by Peter Figueredo

affiliatetip — Wed, 04 Jun 2008 14:12:19 -0000

We received the following feedback to this article...

On page 31 of the magazine, isn't Linkshare an exclusive network and they are quite a big dog on the block. According to the table, it says "Never Required".

I know they were open to negotiation on exclusivity years ago when I approached them. Is it all gone now?

Re: Download Issue 1 of FeedFront Magazine

affiliatetip — Fri, 30 May 2008 20:07:12 -0000

Thanks for your feedback, Andrew. We crave constructive criticism and want to make it as useful as possible for you.

We are making the pdf available to anybody outside the U.S. (subscriptions are for U.S. addresses only) and anybody that doesn't wish to subscribe.

Otherwise, there are lots of folks that enjoy print magazines, and some issues will double as programs for Affiliate Summit events.

We thought about the way to present the spelled out version of BS. Apologies for anybody offended. We don't plan to use vulgarities in the future, but kept it as is in this case to illustrate the impact the comment had.

GTD - http://en.wikipedia.org/wiki/GTD
RTM - http://www.rememberthemilk.com/
CRM - http://en.wikipedia.org/wiki/Customer_relations...

"apps" was used, because it's common nomenclature with Web 2.0 properties. We'll work on clarifying abbreviations and such in the future.

The typo gremlins sneak in from time to time, but we'll certainly be vigilant about that and we'll keep an eye on the design impacting the readibility.

Thanks!

Re: Download Issue 1 of FeedFront Magazine

Andrew — Fri, 30 May 2008 19:35:34 -0000

I download and starting reading the first issue of FeedFront. Very impressive so far and here are my comments, some could be pet peeves from the writer in me.

1.) Are you planning to do a PDF for each issue? If so, why print? And do the full page on the PDF rather than two pages to one. Pages that are just pictures, the pictures could be smaller unless of course you are getting paid advertising for the whole page as a picture.

2.) I was shocked to see the word “bullshit” on page 5. Normally you run across, “bulls***” or similar. Some readers may take offense to this.

3.) Typo on page 6, “Recetly, I was…” The “n” is missing in “recently”.

4.) Page 12 and 13. I’m kind of ignorant when it comes to affiliate marketing terms. I see the magazine as being written for the “expert” affiliate and not the “novice” affiliate. So reading these pages, “GTD”, “RTM”, and “CRM” through me in reading. I made an attempt to look up the terms, but got fed up trying to look for them. The tradition is to at least spell out what they mean on the first use, and then continue from there. Example: PPC (Pay Per Click)… and the PPC is fine there after.

Oddly enough “Web 2.0” was given a blurb to explain what it meant. Which I appreciated and I can now stop looking for a whole new internet to replace the current one.

Also on page 13, I was reminded of the AT&T commercial with Mom, Grandma, and two girls playing Scrabble. Mom was getting frustrated as Grandma and the girls for using text words. #9, “…to your phone as a txt message…” I like the Mom in the AT&T commercial, where is the “e” in “text” (txt)? What about the word “applications” instead of “apps”?

5.) I got to page 16 and this is when I decided to stop and write you. I had seen it on previous pages, but this page went over the top. I hate hyphenated words! Hyphenated words slow me (and other readers) down. They are forced to stop and put the two parted word together before they can continue. Try reading the following from page 16.

It makes perfect sense for the ads
to play at these positions as both
spots take advantage of deep-root-
ed psychological triggers that are
hard coded into the hu-
man brain. Tun-
ing in early to
a show pulls
the scar-
city trig-
ger as the
viewer does
not want
to miss out
on any of
the pro-
gramming.
Watching the
ads at the end of
the show is a recipro-
cal response since the
viewer was allowed to
watch free programming.

What I’ve read of the first issue has been good and very informative for me. But a few of the issues above took away from the “professionalism” of the magazine.

Sorry to sound so negative with my feedback.